Tourism Noosa acknowledges that events can positively impact the regional economy and strengthen both the business and local community. Tourism Noosa is committed to building an iconic events calendar through targeted investment and adding, where possible, new events to encourage off-peak visitation and enable geographic dispersal.
The objectives of the Tourism Noosa Event Sponsorship Program are as follows:
Event funding applications are now open for the 2025-26 season. Please download the Tourism Noosa Event Sponsorship Funding Program Guidelines and read the assessment criteria to determine whether your event is eligible. Then, fill in the Tourism Noosa Event Sponsorship Funding Application Form and submit it by email to events@tourismnoosa.com.au by Friday, October 11, 2024.
Any event sponsored by Tourism Noosa must:
The value of support offered by Tourism Noosa will be determined according to the event’s ability to satisfy the specific Event Funding Assessment Criteria outlined below. Event Sponsorship may comprise either/and/or cash and a marketing contribution.
Visitation | Event targets high-value travellers (participants and/or spectators), preferably from interstate and/or overseas. |
Events staged over two or more days that encourage overnight stays, outside of school holidays and peak periods will be deemed more favourable. | |
Elements of the event have the potential to encourage geographic dispersal of visitors. | |
Sustainability | Event planning will include collaboration with the TN sustainability team to set and achieve agreed sustainability goals. These will be based on TN's Sustainable Event Criteria, which aims to lift event sustainability standards. For additional information, refer to Tourism Noosa’s Sustainable Event’s Guide “50 Shades of Green” in the Resources section below. We are committed to ensuring Noosa is the most desirable and sustainable tourism destination for our visitors and local community. Events sponsored by TN will contribute to TN’s regenerative tourism program, Trees for Tourism, based on $1 per event participant. |
Accessibility | TN is committed to being an inclusive destination. Please demonstrate the steps you are taking to make your event more inclusive and accessible and provide your Accessible Events Plan. |
Marketing and brand alignment | Event is attractive to Noosa's target markets. |
Event is aligned with Noosa's brand values. | |
There is suitable marketing lead time before the event (minimum 90 days). | |
A detailed marketing plan needs to be submitted to TN for approval. | |
Event organiser can provide TN with suitable event imagery and videos that showcase Noosa and the event. | |
Capacity to deliver | Event organiser has a proven record of staging successful events of similar size and nature. |
Event organiser can provide on request relevant data on previously staged events as proof of capacity to deliver on criteria. | |
Event organiser will consider using local suppliers where possible. | |
Sound fiscal management | Event organisers have provided an accurate, detailed, forecasted event budget for the proposed event. |
Sponsorship application provides a clear implementation plan. | |
Reporting | Event has systems in place to record data such as visitor numbers, visitor expenditure, and sustainability measures required for post-event reporting as part of the sponsorship agreement. |
Event organisers agree to share with TN, in confidence, any additional relevant data collected on visitation and visitor expenditure that may aid TN in future event development and strategic planning. | |
Covid safety | Event organisers can successfully satisfy the relevant national, state and local government regulations associated with staging a COVID-safe event at the proposed time and obtain the appropriate permits, approvals and insurances. |
